I’m an anthropologist specializing in food and culture, with over 16 years of experience in qualitative research across both academic and industry settings. I help brands and non-profits solve complex challenges by using anthropological methods to deeply understand culture and uncover actionable insights.

Every research project starts with the desire to know the story—human curiosity drives us to understand what others are experiencing. Whether you’re exploring what consumers think of your product, considering a new direction for innovation, or a non-profit seeking to understand community needs, qualitative research provides the pathway to deeper understanding.

Unlike other approaches, qualitative research opens up endless possibilities—if the right questions are asked. At its core, it’s about curiosity, openness, and the ability to engage with people in ways that reveal meaningful stories.

That’s my passion and expertise. If you have questions to explore, let’s connect. I thrive on tackling challenging projects and using my skills to uncover the stories that matter for my clients.

-Jara Pallas-Brink